B.A. Lazaro Insurance

B.A. Lazaro Insurance Services, founded in October 2016, is built on a foundation of exceptional customer service and industry excellence. Catering primarily to local businesses and families, they offer protection tailored to their clients’ unique needs. Through community outreach projects, B.A. Lazaro Insurance stays attuned to the needs of the community, continuously optimizing their services. With the capability to provide auto insurance policies within minutes and availability by phone seven days a week until midnight, they stand out for their accessibility and flexibility. Notably, they can insure individuals even if they have DUIs, multiple tickets, accidents, or no driver’s license at all. The primary objective of the campaign was to scale their business and generate more leads for their sales team.

Project Overview

The goal was straightforward: increase the volume of leads for B.A. Lazaro Insurance’s sales team to contact and convert, thus driving growth and expanding their customer base.

Strategy and Implementation

To achieve this objective, Collecting Heads Media designed and executed a multi-platform advertising strategy:

Meta Ads (Facebook & Instagram): We ran post engagement ads with a strong “Call Now” call to action, encouraging immediate contact from potential clients. The ads were crafted to highlight the unique selling points of B.A. Lazaro Insurance, such as their availability, flexibility in handling high-risk clients, and fast policy issuance.
Google Ads (Performance Max Campaign): The Performance Max campaign focused on driving direct calls and message inquiries from prospective customers. By leveraging Google’s machine learning capabilities, we were able to target high-intent audiences actively searching for auto insurance solutions.

4:1

ROAS

The campaigns were highly effective, delivering a 4:1 return on ad spend (ROAS). This means that for every dollar spent on advertising, B.A. Lazaro Insurance generated four dollars in revenue. The combination of targeted Meta ads and a robust Google Performance Max campaign significantly increased inbound leads, enhancing the sales team’s ability to close deals.

Key Takeaways

This case study demonstrates the impact of a well-structured, multi-channel ad strategy. By focusing on platforms that maximize direct engagement and targeting high-intent users, Collecting Heads Media successfully scaled B.A. Lazaro Insurance’s lead generation efforts and contributed to their revenue growth.